GRANDE ARMÉE BUILDING

The project seeks to reduce this monumental scale to create a more urban and pedestrian-friendly environment. It is organized around the creation of a new thoroughfare, largely open to the public, connecting Avenue de la Grande Armée to Rue Pergolèse.

This thoroughfare structures the project, introduces urban permeability, and creates a direct link between the heart of the block and the public space. The architectural design thus supports the renewal of the Porte Maillot district, offering spaces adapted to the contemporary needs of businesses while simultaneously stimulating urban life through an open and vibrant base.
The façades, punctuated by plays of folds and transparency, generate shifting perspectives and reflections that invite passersby to enter the block and allow natural light to reach the heart of the site. Programmatic diversity is a central element of the project: offices, shops, restaurants, student housing, sports facilities, an auditorium, and innovative workspaces coexist within it. This diversity of uses promotes the meeting of varied audiences and helps to create an active and open urban space, breaking with the old monofunctional building previously turned in on itself.