SAMSUNG LIFE
COMPLEX
SEOUL
SOUTH KOREA, 2019
TOWER
PR–577
Samsung Life Insurance Co., Ltd. envisions the project as a new, leading office complex, reinforcing its role at the heart of Seoul’s urban culture, history, and business world. It will be a key player in the urban renewal of this area.
GALLERY
018
VIDEOS
001
001 Simulation
PROGRAM
Alternative 01: Offices / retail / black box
Alternative 02: Offices / retail / concert hall
DETAIL
Situation
Seosomun-ro 88, Jung-gu, Seoul, Korea
Year
2019
Status
International invitational competition
Site area
16 314 m²
Built surface
155 000 m² (alternative 01)
186 000 m² (alternative 02)
Client
SAMSUNG LIFE INSURANCE CO.
Architect
Dominique Perrault Architecte
Associate architect
Samoo Architects
DESCRIPTION
The key principles of the project: to create a connection between downtown Seoul and the station district; to define a new business center; to construct an environmentally friendly building; to revitalize the streets by providing commercial and cultural facilities on the lower levels adjacent to the Seosomun-ro and Tongil-ro axes.
READ MORE
Two projects are proposed for the same site: the first proposal is developed within the established planning guidelines, while the second adds a large concert hall to the existing structure.
Both projects share two identifiable elements: the PODIUM and the TOWER. The tower contains the majority of the office space, and the podium houses the cultural center, which includes a retail area, parking, and the “black box” or, in the second proposal, a concert hall. In both cases, the tower and the podium are stacked one on top of the other, and the podium serves as a visual link between the project, its activities, and the public space.
Each tower and podium are designed as independent buildings stacked one on top of the other and connected at their center by a central block, which acts as a circulation hub. Although connected, each element is autonomous in terms of circulation, structure, and services, allowing it to potentially be made available to different operators.
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